In a significant development within the luxury tourism sector, the Wilderness Group has officially announced its acquisition of MV Luxury Travel (MVLT), a distinguished inbound luxury tour operator. This strategic move is set to enhance Wilderness Group's premium offerings across the United Kingdom and Ireland, particularly targeting affluent travelers from the United States seeking bespoke holiday experiences.

Founded in 2019 by Struan Baird and Ruaridh Norton, MVLT, based in Edinburgh, has experienced remarkable growth, establishing itself as a key player in customized luxury travel. The integration of MVLT into the Wilderness Group family is poised to expand operational capabilities and scale in the experiential travel market. According to Paul Easto, Founder of Wilderness Group, this partnership promises exciting collaborative opportunities for learning, development, and sustained growth, positioning the combined entity as the foremost luxury and experiential inbound tour operator in the UK and Ireland. The co-founders of MVLT, Struan Baird and Ruaridh Norton, echoed this sentiment, expressing their enthusiasm for finding a new home within a highly regarded travel group, foreseeing a flourishing future for their highly complementary businesses.

This acquisition underscores a broader trend of consolidation and expansion within the high-end travel industry, aimed at delivering unparalleled services and experiences to discerning clientele. The Wilderness Group, known for its active and experiential small group and custom travel offerings through brands like Wilderness Scotland, Wilderness England, and Wilderness Ireland, will undoubtedly leverage MVLT's expertise to solidify its leadership. This strategic alignment not only promises enhanced travel options for consumers but also signifies a robust future for both entities in the dynamic global tourism landscape.