Luxury Travel

Sari as a Symbol: Embracing South Asian Heritage in London

2025-10-16

This article delves into the author's profound connection with the sari, a traditional South Asian garment, and her deliberate choice to wear it in London. More than a mere sartorial preference, this act represents a powerful assertion of cultural identity in an increasingly complex and sometimes hostile environment. The narrative traces her personal journey from attempting to assimilate into American culture with Western attire to embracing her heritage in London through the elegance of the sari. It underscores the garment's versatility and timeless appeal, showcasing how it can be adapted for various occasions while also serving as a testament to the rich tapestry of Indian fashion and design. The author's experiences reveal a deeper commentary on immigration, belonging, and the evolving social climate in a global city.

The author's initial move from India to the United States for college at 17 was marked by an effort to blend in, packing Western clothes like DKNY sweaters and blue jeans. This contrasted sharply with her later relocation to London two decades later, where she consciously chose to fill her suitcases with saris. This decision wasn't about conforming or standing out, but about remaining true to her personal identity and aesthetic preferences. She describes the sari as the most elegant and graceful garment, imparting a sense of confidence and poise to the wearer. Its adaptable nature allows for numerous draping styles, fitting any mood or occasion, and it's celebrated for its universal fit, molding to the wearer's form and allowing for expressions of both modesty and allure.

Living in London for four years, the author has made it a point to wear saris in diverse settings, adapting them to suit the event. For instance, she donned an ivory handwoven Chanderi sari with green patterns and a white Zara crop top for Wimbledon, subtly referencing the sport. At a lunch held at the House of Lords, she paired a handwoven navy, black, and silver sari with a slim-fit blue blazer and a Chanel bag. Both saris were creations by Sanjay Garg's brand, Raw Mango, known for its commitment to slow fashion and its celebration of India's rich textile heritage. These examples illustrate her deliberate use of the sari not just as clothing, but as a medium to express cultural pride and personal style.

Beyond personal expression, the author's choice to wear saris frequently in London is driven by two significant motivations. Firstly, she aims to spotlight the exceptional talent of Indian designers on a global platform. She recounts wearing an ivory and gold dress, meticulously crafted from a vintage Benarasi sari by Amit Aggarwal, at a Gold List party in Dubai. Aggarwal, renowned for his flattering designs made from sustainable fabrics, is just one example. Other designers like Gaurav Gupta, celebrated for his dramatic sari-inspired gowns worn by international celebrities, and Rimzim Dadu, who innovatively uses steel wire to modernize the garment, are also highlighted for their contributions to contemporary Indian fashion. These collaborations demonstrate a conscious effort to bring Indian artistry to the forefront of the international fashion scene.

The second, and perhaps more crucial, reason for her sartorial choice is a deep-seated pride in her South Asian heritage. She views London, a city she has known since childhood, as a uniquely cosmopolitan hub that embraces diverse identities. Unlike her perception of immigrants in New York feeling compelled to adopt a specific 'New Yorker' persona, she always believed London offered space for everyone to 'come as you are.' The presence of a South Asian mayor and later, a prime minister, reinforced this image of an open and tolerant city. However, recent events, including large-scale anti-immigrant marches and hate crimes against Indians in Ireland and British Asians in the UK, have cast a shadow on this perception, revealing a disconcerting undercurrent of intolerance. These incidents served as a harsh awakening, challenging her previously held notions of London's unwavering inclusivity.

In the face of rising anti-immigrant rhetoric and hate crimes, the author reflects on the difficult question of how individuals from marginalized communities should react. She acknowledges the instinct to 'keep your head down' and blend in, even considering superficial changes like abandoning traditional attire or makeup. However, she quickly dismisses this as a 'pointless exercise,' arguing that fundamental aspects of identity, such as skin color or hair texture, cannot be hidden. Furthermore, she questions the cost of such assimilation, suggesting that it would strip London of its vibrant multiculturalism and the unique experiences it offers—from diverse culinary delights to a myriad of accents. She poses a powerful argument: those with resources and education have a responsibility to actively challenge and 'fight the good fight' against such intolerance, asserting that maintaining one's identity openly is a crucial political statement.

As Diwali approaches, the author remains steadfast in her commitment to wearing saris and showcasing Indian designers at upcoming events in London. She plans to feature works from designers like Jade by Monica and Karishma, celebrated for their dedication to traditional Indian embroideries, Rahul Mishra, known for his spectacular 3D floral dresses shown at Paris Couture Week, and Sabyasachi, whose exquisite jewelry has graced Hollywood stars. Young designers like Ekaya Banaras by Palak Shah and Torani, who are reinterpreting traditional styles for a global audience, are also on her list. Through this consistent and visible expression of her cultural identity, she hopes to convey a simple yet profound message: that her sari, and by extension, her identity, belongs everywhere, just as all individuals do in a truly inclusive society.

The personal journey of embracing the sari in London transcends mere fashion; it embodies a powerful statement about identity, cultural pride, and resilience in the face of societal shifts. This narrative highlights the importance of celebrating diverse heritages and supporting the artistic contributions of various cultures. It serves as a compelling call to action, urging individuals to openly express who they are, thereby enriching the global tapestry of human experience and fostering a more accepting and vibrant world.

more stories
See more