
The G Adventures team's recent expedition to Jordan for their annual GX (Global Experience) trip unveiled a nation rich in hospitality, breathtaking vistas, and deep cultural narratives. Participants consistently remarked on the genuine warmth extended by the Jordanian people, dispelling preconceived notions about the region's stability. From the iconic ancient city of Petra to the serene expanse of Wadi Rum and the therapeutic waters of the Dead Sea, the journey was a testament to Jordan's unique charm. The experience underscored the transformative power of travel that prioritizes authentic connections and supports local communities, leaving a lasting impression on all who embarked on this memorable adventure.
The G Adventures Experience (GX) serves as an annual convergence for staff and global partners, a vibrant celebration of cross-cultural connections and responsible tourism. In 2025, Jordan was chosen as the host nation, a selection that perfectly encapsulates the organization's core values of safety, unparalleled hospitality, and impactful travel initiatives. Throughout the event, attendees were treated to insightful discussions led by founder Bruce Poon-Tip and other influential figures. The dynamic atmosphere, spanning from the bustling markets of Amman to the tranquil desert landscapes of Wadi Rum, offered a firsthand look at the significant positive influence of community-centric tourism within one of the world's most inspiring and visually stunning countries.
Prior to their arrival, many team members held reservations about Jordan's safety, influenced by its geopolitical location. However, these concerns swiftly dissipated upon experiencing the country's profound warmth. Leah Whitfield, G Adventures’ Global Communications Lead, recounted the constant smiles and greetings of \"Welcome to Jordan!\" that accompanied them everywhere. Sarah Doherty, Manager of Culture & Engagement, was particularly struck by the unyielding optimism and generosity of the Jordanians, especially given the regional instability they have navigated. This deep-seated kindness was exemplified when a café owner selflessly offered his car keys to the team after their bus broke down, a gesture of trust and hospitality without expectation. Erwin Sasmito, Manager of Learning Systems & Technology, shared a personal anecdote about the genuine care he received from a local café owner in Amman, culminating in a heartfelt farewell hug that transcended cultural barriers. These moments collectively highlighted the essence of travel: discovering the shared humanity that binds people across the globe.
Jordan's allure extends beyond its iconic landmarks, offering a profound sense of liberation and exploration. Leah Shelley, VP of People & Community Operations, expressed feeling completely secure during her visit, particularly at Petra, where the freedom to explore ancient sites without restriction created a deep connection to history. Sarah Mainprize, VP of Global Marketing & E-Commerce, found solace in the desert's stillness, describing her experience watching the light shift across Petra as deeply spiritual and transformative. Laughter was also a significant part of the journey, with Leah S. recalling her humorous attempts to submerge herself in the impossibly buoyant Dead Sea. Sarah M. also shared her delightful surprise at encountering bagpipes in Jordan, a testament to the unexpected joys and proud traditions discovered throughout the trip.
A highlight of the GX Jordan experience was the opportunity to engage with the individuals who are instrumental in making responsible tourism a reality. Sarah D. fondly recalled her visit to Beit Al Ward, a community tourism partner, where women warmly welcomed the team like family, sharing the stories behind their handcrafted goods and serving an unforgettable homemade meal. This profound human connection, she emphasized, embodies the true spirit of travel. Sarah M. shared a particularly moving moment during a barbecue in Wadi Rum, where Bedouin dancers, hosts, and team members shared an evening filled with smiles and camaraderie, radiating joy and pride. These interactions vividly illustrate the potency of G Adventures' community tourism model, demonstrating that visiting these destinations not only offers an immersive experience but also directly contributes to the sustainable livelihoods of the local people and preserves their cultural heritage.
The culinary journey through Jordan proved to be a resounding success, earning universal praise from GX participants. Leah S. raved about the freshness, vibrant colors, and abundant vegetables in every meal, noting the absence of any concerns regarding food or water safety, only delicious dishes and endless supplies of hummus. Sarah D. playfully echoed the sentiment, expressing her desire to recreate the exceptional hummus at home. Leah S. also humorously mentioned her only challenge: maintaining hydration in the desert heat, a reminder to keep water bottles readily available. From diverse mezze platters to perfectly grilled meats, each meal served as an invitation to savor, share stories, and forge connections, perfectly aligning with the core mission of the GX event.
When asked to encapsulate Jordan in a single word, team members offered a rich tapestry of descriptors: grounded, warm, misunderstood, and hospitable. Yet, each response converged on a central truth: Jordan possesses an enduring quality that resonates deeply. Leah S. chose \"grounded,\" recalling a profound sense of peace and connection while witnessing the sunrise over the Wadi Rum desert, a humbling experience in the most positive sense. Sarah M. highlighted \"hospitality,\" observing the genuine care and pride woven into every interaction, from airport greetings to tea breaks. She emphasized that Jordan's beauty lies not just in its sights but in its people, transforming her initial expectation of being impressed into a deeply moving encounter. Erwin's immediate association was \"yalla\" (let's go), reflecting how Jordan's rich history, vibrant culture, delectable cuisine, and welcoming people continuously beckoned him to explore more during his stay.
Jordan is a nation that consistently defies expectations, embracing visitors with its openness, inspiring them with its dramatic landscapes, and welcoming them with genuine warmth. It stands as one of the most secure and stable countries in the Middle East, making it an indispensable destination for anyone passionate about history, community engagement, and forging authentic connections. When you embark on a journey to Jordan with G Adventures, your experience extends far beyond merely visiting iconic sites like Petra or Wadi Rum. You actively contribute to the sustenance of the local communities who call these places home, from Bedouin guides to talented artisans and women-led cooperatives. Sarah D. eloquently described Jordan as radiating a profound, ineffable warmth—a harmonious blend of pride, tradition, and shared humanity. Sarah M. further elaborated, stating that travel, particularly to Jordan, is not about escape but about a meaningful return, offering a profound sense of belonging that many may not realize they were missing until they discover it within this extraordinary country.








