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Bannikin, a leading professional services firm, is rejuvenating its travel trade development offerings by welcoming Gabriella Stowell as its new Travel Trade Specialist. Stowell's appointment signifies a renewed focus on a service line integral to Bannikin's operational philosophy. Her profound expertise in the global travel sector, cultivated over two decades, will be instrumental in cultivating strategic alliances, advancing destination growth, and fostering robust trade relationships across diverse international markets. This strategic move aims to reinforce Bannikin's position as a catalyst for responsible and impactful tourism development.

Gabriella Stowell's Strategic Role in Relaunching Travel Trade Development

Bannikin has announced the appointment of Gabriella Stowell as its new Travel Trade Specialist, a pivotal role focused on revitalizing the company's travel trade development services. This initiative marks a significant step for Bannikin, as travel trade development has consistently been a foundational component of its business model. Stowell brings over two decades of extensive experience within the global travel sector, during which she has honed her skills in forging strategic collaborations, driving destination expansion, and nurturing strong trade relationships across critical markets. Her deep understanding of the industry is expected to inject fresh energy and a global perspective into these services, ensuring client-partners achieve responsible growth.

Before joining Bannikin, Gabriella Stowell dedicated more than ten years to the Adventure Travel Trade Association (ATTA). In her previous role, she played a crucial part in various areas, including business and destination development, research, educational initiatives, public speaking engagements, and event management. Her work at ATTA involved close collaboration with numerous destinations, businesses, and global partners, focusing on enhancing sustainable tourism practices. She was also instrumental in delivering training and capacity-building programs and organizing international events that brought together influential industry leaders and innovators. This rich background makes her uniquely qualified to design, expand, and execute effective trade strategies that will connect travel companies with appropriate markets, amplify their narratives, and generate sustained value for all stakeholders involved in the travel ecosystem.

Commitment to Sustainable Tourism and Impactful Connections

Gabriella Stowell's decision to join Bannikin is rooted in a shared commitment to sustainable and inclusive tourism. She emphasizes that her personal values and dedication to responsible tourism perfectly align with Bannikin's overarching vision: that tourism should co-create value that extends both within and beyond the industry itself. Stowell eagerly anticipates collaborating with partners to establish connections that are not only impactful but also fundamentally responsible and enduring. This alignment underscores Bannikin's strategic direction, highlighting its dedication to fostering a travel industry that prioritizes long-term sustainability and positive community engagement over short-term gains, ultimately benefiting destinations and travelers alike.

Born in Brazil and a U.S. citizen, Gabriella possesses a strong academic foundation, holding a degree in Ecology complemented by an MBA in Business and Marketing. Her linguistic proficiency spans Portuguese, English, and Spanish, enabling her to effectively communicate and operate across diverse cultural and business landscapes. Her professional journey includes living and working extensively throughout both Latin and North America, providing her with a broad, international perspective on the travel industry. This diverse background, coupled with her professional expertise and personal values, positions her as a key asset in advancing Bannikin's mission to be a catalyst for positive change in the tourism sector, ensuring that partnerships and strategies contribute to a more sustainable and equitable future for global travel.