In the latter part of 2024 and early 2025, Florence experienced a surge in new hotel openings, enhancing its luxury hospitality sector. Renowned brands like The Hoxton, Marriott’s W, and Auberge Resorts Collection have entered the market alongside established names such as St. Regis, Belmond, and Four Seasons. Despite concerns about overtourism, the city now offers an extensive range of accommodation options, including intriguing choices in less conventional areas. Visitors are encouraged to research beforehand, considering their preferences for location and experience.

As the Renaissance city continues to attract tourists year-round, selecting the right hotel can significantly enhance one's stay. For those seeking proximity to major attractions, central hotels provide easy access but may lack tranquility. Rooms overlooking the Arno River offer stunning views at a premium cost. Alternatively, the vibrant Oltrarno district south of the river boasts trendy accommodations amidst a lively culinary and nightlife scene. For a serene retreat, villa hotels nestled in the surrounding hills combine luxurious amenities with picturesque landscapes, offering respite from urban crowds while remaining conveniently close to the city.

The addition of these new establishments reflects a growing trend toward diverse lodging experiences. Among them is the five-star Collegio della Querce, marking Auberge Resorts Collection's debut in Italy. Other notable additions include a second Social Hub property, further enriching Florence's hospitality landscape.

For travelers planning their Florentine adventure, careful consideration of what each area offers ensures a memorable stay tailored to individual tastes. Whether immersing oneself in the bustling heart of the city or retreating to quieter locales, Florence now caters to every preference.

With its expanding portfolio of hotels catering to various desires, Florence solidifies its position as a premier destination blending history, culture, and modern comfort. By thoughtfully choosing where to lay one's head, visitors can fully embrace the magic of this timeless Italian gem while avoiding common pitfalls associated with overcrowding.