Wild Women Expeditions, a leader in the realm of women-centric adventure travel, has once again been lauded for its exceptional contributions to the industry. The company secured an impressive second-place finish in the 'Best Adventure Tour Operator' category at the highly competitive 2025 USA Today 10Best Readers’ Choice Awards. This accolade represents the fourth consecutive year Wild Women Expeditions has been acknowledged, reaffirming its unwavering commitment to providing enriching and empowering travel experiences tailored for women. The recognition is particularly significant given the strong competition, which included prominent global travel brands, such as their partner Adventure Canada, which claimed the top position this year.
For over three decades, Wild Women Expeditions has been at the forefront of facilitating meaningful journeys that inspire and uplift women. According to Jennifer Haddow, owner and CEO, their mission revolves around fostering connection, immersion in nature, and igniting the spirit of adventure. The company's diverse portfolio boasts over 40 itineraries worldwide, ranging from exploring historical trails like Peru's Inca Trail and hiking in the Swiss Alps, to embarking on intimate small-ship expeditions in the Arctic and Antarctic. Each meticulously crafted trip caters to women who possess a love for the outdoors and a desire for authentic experiences shared within a supportive community of like-minded adventurers, referred to as 'Wild Women.'
As a prominent woman-owned and operated entity in the adventure travel sector, Wild Women Expeditions is deeply committed to curating journeys that not only empower women but also safeguard natural environments and honor diverse cultures. This recent recognition is a profound affirmation of their purpose and fuels their ongoing passion for crafting transformative journeys that celebrate women, promote cultural exchange, and advocate for an active, vibrant lifestyle. Such awards serve as a powerful impetus for the company to continue championing women's leadership within the adventure travel industry, recognizing its vast potential to uplift women globally.
Wild Women Expeditions exemplifies how businesses can thrive by aligning their operations with a profound social mission. Their consistent recognition underscores the growing demand for purposeful travel that not only offers thrilling experiences but also fosters personal growth, community, and global stewardship. By empowering women through adventure, they inspire a broader movement towards embracing challenges, connecting with nature, and building a more inclusive and adventurous world for everyone.