Across the United States, the tourism sector is grappling with significant challenges. Recent data indicates a substantial reduction in air passenger numbers at major airports in Florida, and the vibrant tourism industry in Las Vegas is experiencing a notable slowdown. These headwinds are expected to intensify with the introduction of new charges for foreign travel authorizations. Effective September 30, 2025, the application fee for the Electronic System for Travel Authorization (ESTA) will rise from its current rate of $21 to $40 per traveler.
The $40 fee applies to individuals from nations participating in the Visa Waiver Program (VWP) who intend to stay in the U.S. for up to 90 days. The VWP encompasses 42 countries, including a large portion of Europe, as well as key nations such as Japan, Australia, New Zealand, Israel, and South Korea. To qualify for ESTA, applicants must possess a biometric passport and must not have recently visited certain countries, including Cuba, Iran, Iraq, and North Korea. This revised fee structure is part of a broader legislative initiative, with allocated portions supporting American tourism promotion, contributing to the U.S. Treasury Fund, and covering operational costs. Once issued, ESTA approval remains valid for two years, or until the traveler's passport expires, whichever comes first. Travelers from VWP countries are advised to apply for their ESTA promptly to avoid the upcoming fee hike.
In addition to the ESTA increase, international travelers to the U.S. face other significant financial burdens. While the new ESTA fee is still considerably lower than visa requirements for non-Visa Waiver countries, these visitors will soon encounter a mandatory $250 \"visa integrity fee,\" commencing October 1, 2025, as part of the same legislative package. This fee is distinct from the standard $185 visa processing charge and is theoretically refundable upon visa expiry for travelers who adhere to their visa terms. However, skepticism abounds on social media regarding the ease or even possibility of receiving such reimbursements. Furthermore, for those entering the U.S. by land, the I-94 Arrival and Departure Record fee will also increase from $6 to $30 on October 1, 2025. Given these impending cost adjustments, prospective travelers to the U.S. are strongly encouraged to consult updated governmental guidelines and consider submitting their visa applications before these price changes take effect. These collective increases are a growing concern among travel professionals, and they are widely seen as a primary factor contributing to the ongoing decline in international tourism to the United States.