Soho House, renowned for its exclusive members' clubs globally, has unveiled a remarkable new sanctuary, extending its distinctive 'Farmhouse' concept to the idyllic shores of Ibiza. This latest venture represents a thoughtful evolution of their successful Oxfordshire model, providing an unparalleled blend of rustic tranquility and refined luxury. The property is designed as a complete escape, offering a holistic experience that caters to both relaxation and sophisticated indulgence, reaffirming Soho House's commitment to creating unique havens for its discerning clientele.
A New Chapter of Refined Serenity Opens in Ibiza's Heart
In July 2025, a significant addition to the luxury travel landscape emerged on the captivating Spanish island of Ibiza. Located approximately 20 minutes from the vibrant town center, in the peaceful embrace of Santa Gertrudis village, the new Soho Farmhouse Ibiza gracefully opened its doors. This expansive retreat spans a majestic nine-acre olive grove, offering an exclusive country oasis designed for ultimate relaxation and rejuvenation. The property encompasses an elegantly appointed eight-bedroom main house, a charming three-bedroom outbuilding, and several two-bedroom villas, providing luxurious accommodations for overnight stays. Beyond lodging, guests and members can indulge in a sophisticated club, a gourmet restaurant, a curated boutique, and a state-of-the-art wellness center.
Architecturally, the farmhouse, covering around 24,000 square feet, harmoniously blends traditional Ibizan aesthetics with contemporary comforts. It features classic white facades, charming finca-inspired design elements, cool terracotta floors, and exposed wooden beams that evoke a sense of timeless elegance. This rustic charm is beautifully complemented by luxurious modern amenities and an eclectic art collection, meticulously curated by the in-house art director, Kate Bryan, adding a touch of artistic flair to the serene environment. Upon entering, visitors are welcomed into a chic club space that provides panoramic views of the inviting outdoor pool and the breathtaking Ibizan landscape. Adjacent to this area, a fully stocked library offers a quiet retreat, with sliding doors opening onto a picturesque garden where guests can savor local tapas, including succulent calamari and exquisite Iberian ham. A distinctive horseshoe-shaped bar stands ready to serve classic Soho House cocktails, alongside a refreshing new Ibizan-inspired Rosé Spritz.
A short, leisurely stroll from the bar leads to the Farmhouse restaurant, which presents a delightful menu of Balearic-inspired cuisine for both lunch and dinner, available in both indoor and al fresco settings. The menu dynamically evolves with the seasons, emphasizing the freshest locally sourced ingredients, some of which are harvested directly from the nearby El Huerto vegetable patch. This garden also offers an enchanting setting for private outdoor meals, accommodating up to 14 guests. Signature culinary delights include the Cantabria Trio, a delectable ensemble of fresh anchovies, smoked sardines, and marinated anchovies; the exquisitely grilled langoustine from Formentera; and the delicate sea bream carpaccio. For dessert, a highlight is the island's unique specialty, ensaimada, reimagined as a delightful ice cream sandwich. Additionally, guests residing in the villas have the exclusive option to book a private chef for an intimate barbecue experience within their private garden.
For those seeking tranquility and revitalization, the on-site Soho Health Club offers a comprehensive array of holistic wellness treatments. Guests are warmly greeted with a personalized wellness drink, enriched with electrolytes, magnesium, or collagen, before being guided to a secluded wooden treatment hut for a soothing facial or a calming massage. A unique offering, exclusive to this Farmhouse location, is the full-body Gold Sculpt Ritual, a luxurious treatment that masterfully combines massage techniques, gua sha sculpting, and invigorating exfoliation. The facility also boasts a fully equipped gym, a serene yoga deck, a relaxing sauna, a revitalizing steam room, traditional onsen-style baths, and invigorating ice baths. For an added boost, IV drips are also available. Beyond wellness, the Odeum store provides an exquisite retail therapy experience, featuring a meticulously chosen selection of women's wear, men's wear, dazzling jewelry, chic accessories, and captivating art pieces from over 40 founder-led brands. To effortlessly navigate the expansive grounds, members can glide around in style aboard one of the charming cream-colored vintage stretch Fiats. Soho Farmhouse Ibiza warmly welcomes local house members and overnight guests throughout the year, with memberships starting at approximately $269 (€233) per month, or about $135 (€117) for those under 27. Membership grants access to room bookings, dining reservations, exclusive pool access, rejuvenating spa treatments, and personalized training sessions.
The opening of Soho Farmhouse Ibiza is more than just the launch of another luxury destination; it represents a deepening of the concept of exclusive, community-driven retreats. In a world that often feels overly connected and fast-paced, the allure of a serene, carefully curated environment designed for genuine relaxation and connection is increasingly powerful. This new farmhouse, with its thoughtful blend of local charm, modern amenities, and a strong emphasis on well-being, sets a new standard for luxury hospitality, reminding us that true opulence lies not just in grandeur, but in the ability to offer a profound sense of peace and belonging. It underscores the growing demand for authentic experiences that allow individuals to truly unwind and reconnect with themselves and their surroundings.