Island Travel
New Sales and Marketing Director Appointed at Grand Hyatt Baha Mar
2025-09-08

The Grand Hyatt Baha Mar has announced the appointment of Chris Watson as its new Director of Sales and Marketing. This strategic move is expected to bolster the resort's market position, leveraging Watson's extensive experience and proven track record in the hospitality sector. His leadership is anticipated to drive innovative sales and marketing initiatives, further solidifying the resort's status as a premier luxury destination in the Caribbean.

Watson's career at Hyatt Hotels spans more than two decades, during which he has held various senior sales roles across North America. His expertise includes overseeing large teams and consistently achieving significant revenue growth and expanding client bases. This background positions him as a key asset for the Grand Hyatt Baha Mar, as it seeks to enhance its offerings and attract a wider audience to its luxurious amenities and diverse experiences.

Leadership and Vision at Grand Hyatt Baha Mar

The Grand Hyatt Baha Mar recently welcomed Chris Watson as its new Director of Sales and Marketing. Watson's appointment is a significant step for the resort, given his more than 20 years of experience with Hyatt Hotels. His background includes overseeing sales teams for over 300 hotels across the United States, Canada, and Mexico, where he consistently fostered innovation and portfolio expansion. This experience will be crucial in developing new strategies for group, transient, and catering sales, as well as refining marketing and public relations efforts to strengthen the resort's standing in the competitive Caribbean luxury market. His arrival signals a renewed focus on strategic growth and enhanced guest experiences at the expansive Bahamian property.

Chris Watson officially assumed his new responsibilities at the Cable Beach resort last week. His previous role as Area Vice President of Field Sales demonstrated his ability to drive consistent growth and manage large-scale operations. Earlier in his career, as Regional Vice President of Sales with the Hyatt Sales Force, he led over 30 global sales directors to achieve sustained revenue increases and cultivate a broader client base. Watson began his journey in hospitality with on-property sales positions at prominent locations like Hyatt Regency Dallas and Hyatt Regency Atlanta, where he achieved record-breaking group production. A Florida State University graduate, he joined Hyatt as a corporate management trainee, steadily rising through the ranks of the company's sales division. Peter McMahon, Managing Director at Grand Hyatt Baha Mar, expressed enthusiasm for Watson's addition, highlighting his vast experience and dedication to luxury hospitality as vital for achieving future goals.

Strategic Growth and Market Presence

At Grand Hyatt Baha Mar, Chris Watson's primary focus will be on overseeing the sales and marketing departments. His responsibilities will encompass group sales, transient sales, and catering sales, alongside devising and executing comprehensive marketing and public relations campaigns. The objective is to significantly bolster the resort's presence within the highly competitive Caribbean luxury market. Watson's strategic vision is expected to elevate the resort's profile, attracting a diverse clientele and ensuring continued success. His leadership aims to leverage the resort's extensive amenities and services to create compelling packages and experiences that resonate with discerning travelers, further cementing its reputation as a leading destination.

Watson expressed his honor and excitement about joining the team at Grand Hyatt Baha Mar, emphasizing his passion for excellence and collaboration. He looks forward to applying his competitive spirit and team-oriented approach to building upon the resort's existing success and positioning it as a premier destination in the Caribbean. The Grand Hyatt Baha Mar, with its 1,800 rooms, stands as the largest of the three hotels within the Baha Mar complex. It offers an array of luxury suites and residences, diverse dining options, a world-class casino, and seamless access to the wider Baha Mar amenities, which include golf courses, wellness facilities, entertainment venues, and cultural programs. Watson's appointment is set to enhance the promotion and accessibility of these features, drawing in more visitors and contributing to the resort's sustained growth and prominence in the luxury travel sector.

more stories
See more