A transformative development is on the horizon for Montego Bay's tourism landscape. The region is preparing for the introduction of its first Marriott-branded establishment, an AC Marriott hotel with 165 rooms. This undertaking signifies a pivotal shift in the local hospitality sector, moving away from the traditional all-inclusive model towards a European Plan concept, offering guests greater flexibility in their stay. Spearheaded by Adam Stewart, Executive Chairman of Sandals Resorts, this initiative is strategically located on the former grounds of the Sandals Carlyle, underscoring a conscious move to diversify accommodation options within one of Jamaica's most dynamic tourist centers. This project is not merely an addition to the hotel inventory but a deliberate effort to integrate hospitality with community, fostering local engagement and economic opportunities.

The announcement of this new AC Marriott property marks a significant milestone, following the successful launch of Jamaica's first AC Marriott in Kingston in 2019. This latest venture is the result of a collaborative agreement between Sandals Resorts, AC Hotel Jamaica, and Marriott International, with the franchise agreement officially sealed recently. Situated in an exceptional location just a short distance from the airport, the site offers sweeping panoramic views of the Caribbean Sea, a feature highlighted by Mr. Stewart as a key asset. The design, conceptualized by Baskervill architecture firm, is inspired by the serene coastal environment, incorporating a 'sleek by nature, shaped by the shore' philosophy. The architectural plan envisions an aesthetic that blends shimmering metallics and coastal greens, echoing the natural beauty and fluidity of the surrounding marine ecosystem.

The planned hotel will incorporate advanced structural elements, including underground parking, and an open, pedestrian-friendly layout. This thoughtful design aims to improve accessibility for both visitors and local residents, enhancing the integration of the hotel with the urban fabric of Montego Bay. Key amenities and features of the property are set to include a Sky Terrace Bar, offering breathtaking ocean views, versatile conference and event spaces, and a range of inclusive facilities designed to be accessible across various price points. Mr. Stewart emphasized that the vision for this hotel extends beyond merely serving tourists; it is also conceived as a vibrant space for the community of Montego Bay, or 'Montegonians', to enjoy and utilize. He articulated that Jamaica would greatly benefit from more European Plan establishments, as they empower guests to delve deeper into local culture, patronize local enterprises, and fully immerse themselves in the vibrancy of city life. Local dignitaries, including Senator Charles Sinclair and Deputy Mayor Dwight Crawford, have voiced their support for the development, commending its environmentally conscious design and its potential to contribute significantly to urban renewal through community accessibility and improved parking solutions.

This innovative project is poised to serve as a catalyst for urban rejuvenation along Montego Bay's renowned Hip Strip. It introduces a modern lifestyle product to the area, simultaneously fostering new avenues for local interaction, cultural exchange, and commercial activity. The hotel is envisioned as more than just a place to stay; it is intended to be a beacon of design and purpose, demonstrating how high-quality hospitality can seamlessly merge with community development and local enhancement. The anticipation is that this development will fundamentally redefine the character and appeal of the Hip Strip, establishing a new benchmark where innovative design harmonizes with community aspirations.