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Kaspi.kz, a prominent player in payments, marketplace, and fintech solutions, recently released its financial results for 2025, showcasing significant growth in core revenue and underlying net income. Despite facing external economic pressures and regulatory changes, the company demonstrated a resilient business model and outlined ambitious plans for expansion and technological innovation, particularly in the Turkish market and with its new palm-payment system.

Kazakhstan's Digital Giant, Kaspi.kz, Records Substantial Financial Growth and Strategic Expansion in 2025

On Thursday, March 5, 2026, Kaspi.kz (NASDAQ: KSPI), a leading digital ecosystem company based in Kazakhstan, announced its impressive financial performance for the full year 2025. The company reported a 19% surge in core revenue, reaching KZT 3.1 trillion (approximately $6.2 billion USD), and a consolidated net income increase of 10%, totaling KZT 1.1 trillion (around $2.1 billion USD).

These figures, while at the lower end of management's initial projections, were achieved amidst a challenging economic landscape. The company cited persistent external headwinds, including a 24% decline in smartphone sales, elevated interest rates, and new regulatory tax adjustments, as factors impacting the overall results. Nevertheless, the company's CEO highlighted that when these one-off external factors were excluded, the underlying net income demonstrated a robust 18% growth, underscoring the inherent strength and adaptability of Kaspi.kz's core operations.

A significant part of Kaspi.kz's strategic initiatives involves its rapid integration and expansion in Türkiye through the acquisition of Hepsiburada. By applying its proven 'Kaspi Playbook,' the company aims to cultivate a high-frequency engagement model among Turkish consumers. This strategy is already yielding positive results, with a 29% increase in engaged consumers in the fourth quarter. Management sees substantial monetization potential in bridging the gap between Kazakhstan's average of 25 annual purchases per consumer and Türkiye's current average of approximately 7. To fuel this growth, Kaspi.kz has set a 2026 guidance for its Turkish business to achieve EBITDA breakeven, allowing for aggressive reinvestment in logistical infrastructure and advanced personalization tools.

Looking ahead to 2026, Kaspi.kz has issued consolidated guidance targeting an impressive 20% growth across its key metrics: Gross Merchandise Value, Total Payment Volume, and Total Fintech Volume. The company is also making significant strides in technological innovation with its 'Kaspi Alaqan' palm-pay technology. Just 90 days after its launch in Almaty, this cutting-edge payment solution has already achieved a remarkable 10% transaction penetration, showcasing its potential to revolutionize payment methods.

Kaspi.kz, with its subsidiaries, continues to deliver essential payments, marketplace, and fintech solutions to consumers and merchants not only in Kazakhstan but also in Azerbaijan and Ukraine, operating through its three distinct segments: Payments, Marketplace, and Fintech.

The continued growth and strategic maneuvers of Kaspi.kz, particularly its successful integration of Hepsiburada and the promising adoption of 'Kaspi Alaqan,' offer valuable insights into the resilience and innovative capacity of digital platforms in emerging markets. The company's ability to adapt to economic challenges while simultaneously pursuing aggressive expansion and technological advancements serves as a compelling case study for businesses navigating dynamic global markets. It emphasizes the importance of a strong core business model, strategic acquisitions, and continuous innovation in driving sustainable growth and market leadership.