





















The LVMH Prize, in its thirteenth iteration, received over 2,400 applications, narrowing down to just 20 designers for the semi-finals in Paris. For the first time, presentations were held at La Samaritaine, an LVMH-owned retailer. An esteemed committee of 80 fashion experts will select eight finalists to compete at the Fondation Louis Vuitton, highlighting the intense scrutiny and high stakes of this prestigious competition.
Delphine Arnault, founder of the LVMH Prize and CEO of Christian Dior Couture, emphasized the immense bravery required to launch a brand today. She noted that many designers operate with minimal teams, often working solo or with just one other person. This independence underscores their powerful vision and unwavering dedication to their craft, making the semi-finals an exhilarating showcase of raw talent and commitment.
This year's LVMH Prize boasts an unprecedented global reach, with designers from various countries participating. Notably, Kenya and Thailand are represented in the semi-finals for the first time, reflecting a broadening of horizons and a commitment to diverse cultural perspectives within the fashion industry.
Even for those who don't clinch a top prize, the LVMH Prize offers unparalleled industry exposure. Arnault highlighted the opportunity for designers to connect with numerous industry professionals, gaining valuable contacts and raising their brand's profile. Despite the competitive nature, a strong sense of camaraderie thrives among participants, who benefit from mutual support and shared insights on the challenges of building a young design label.
The LVMH Prize now features three distinct awards: the flagship LVMH Prize, offering €400,000 and a year of tailored mentorship; the Karl Lagerfeld Prize, providing €200,000 and a year-long mentorship; and the Savoir-Faire Prize, introduced in 2024. The Savoir-Faire Prize specifically celebrates exceptional craftsmanship, artisanal expertise, innovation, and sustainability, granting its winner €200,000 and dedicated mentorship focused on skill transmission.
Arnault reflected on the prize's decade-long history, noting the participation of now-iconic designers like Virgil Abloh, Demna, Simon Porte Jacquemus, and Grace Wales Bonner. Their journeys from emerging talents to industry leaders underscore the prize's pivotal role in shaping the future of fashion. Arnault concluded that the future of design is indeed present in these budding creators.
Luca Lin, designer for Act No.1, describes his brand as a fashion platform deeply rooted in social commentary. He uses design to champion marginalized voices and address pressing global issues such as child marriage, gender inequality, and the dismantling of cultural and gender stereotypes. His unique approach involves reinterpreting classic wardrobe elements with experimental volumes and cuts, all while prioritizing sustainability through the use of natural dyes, deadstock fabrics, and recycled materials. Lin envisions Act No.1 as a global platform that fosters dialogue and collaboration with underrepresented creatives, believing the LVMH Prize would provide essential visibility, credibility, and mentorship to achieve this ambitious goal.
Colleen Allen's brand centers on feminine embodiment, drawing inspiration from mystical and spiritual connections to nature and self. She aims to foster a strong community among women, building a brand world that fully immerses individuals in her unique vision. Allen seeks to expand her brand intentionally, introducing new categories while remaining true to her core aesthetic. She believes the LVMH Prize would be instrumental in reaching a broader audience and providing the necessary mentorship to manage rapid growth while maintaining her brand's intentionality.
Gabriel Figueiredo's De Pino is a 'love letter to fashion,' offering a conceptual exploration of the Parisian woman through archetypal wardrobe pieces. The brand combines sculptural volumes and sophisticated details with a cheeky femininity, resulting in fresh, fun silhouettes. Figueiredo's unique perspective stems from a deep appreciation for craftsmanship, honed through his haute couture atelier experience, blended with playful references to his teenage fashion memories. He aspires for De Pino to grow thoughtfully and sustainably, bringing an avant-garde vision to the industry. The LVMH Prize's blend of creativity and structure, particularly through mentorship, would help him solidify his brand's foundation.
Luke Derrick's brand, Derrick, embodies "elegance under pressure," re-engineering British tailoring for the demands of modern urban living. His design process is rooted in observing movement and adapting clothing to diverse environments. Derrick sees tailoring as both a symbol of sophistication and a form of protection, deconstructing traditional methods to create innovative, functional garments. His ambition is to revitalize British menswear by evolving its rich history to suit contemporary multicultural London, designing practical yet elegant pieces for an uncertain world. The LVMH Prize would enable him to move beyond survival, investing in textile research and strengthening manufacturing partnerships to drive innovation from the source.
Golnar Ahmadian's Golshaah is a multidisciplinary lifestyle brand that marries Iranian culture with architectural sensibility. Her designs feature sculptural tailoring, layered constructions, and voluminous silhouettes, creating timeless pieces for contemporary women. Ahmadian's unique perspective, shaped by her Iranian upbringing, sees layering as more than a styling choice—it's a fundamental aspect of personal expression and design. With a background in architecture, she approaches garments as structures, reinterpreting traditional patterns for a modern wardrobe. Her ultimate ambition is to build an enduring brand that references modern femininity, expanding into a complete lifestyle universe rooted in craftsmanship and cultural storytelling. The LVMH Prize's mentorship and global platform would help her refine the brand's structure and share a nuanced cultural narrative internationally.
Bubu Ogisi's Iamisigo champions the knowledge systems embedded in artisanal craftsmanship, preserving and transmitting cultural intelligence through hand-worked creations. By collaborating with artisans across 11 African countries, Iamisigo functions as a research-based wearable art brand that delivers experimental and fully traceable artwear. Ogisi's unique approach is defined by its material language and design methodology rooted in Pan-African ancestral practices. She invests in Africa's métiers d'arts, creating an expanding artisanal network that shapes every piece, often through intentionally unfinished aesthetics that manipulate materials beyond conventional use. Her ambition is to showcase Africa's rich craft history and its relevance to the future of art and fashion. The LVMH Prize would provide opportunities to expand research, document crafts, and foster a dialogue between historic luxury frameworks and evolving African systems.
Galib Gassanoff's Institution is a dialogue across multidisciplinary languages, where craft, identity, and contemporary expression converge. The brand operates as a social artistic organization with an ethical foundation, developing hand-woven materials in collaboration with rural communities in Georgia and Azerbaijan. Their mission is to sustain weaving practices at risk of disappearing, with aspirations to extend this work beyond the Caucasus region. Gassanoff's ultimate ambition is to express himself independently and leverage his platform to collaborate with diverse geographical areas, bringing meaning to the fashion system. He believes the LVMH Prize would provide crucial mentorship and visibility to achieve these goals.
Julie Kegels' brand is designed for women who embrace multiple identities throughout their day, recognizing that they are not confined to a single role. Her unique selling point lies in creating a distinct design language with recurrent motifs that tell a different story each season, making pieces collectible and deeply connected to the brand's narrative. Kegels, working with a small team, prioritizes organic growth and creative freedom, organizing art exhibitions in addition to shows. She dreams of meeting more expert manufacturers and craft specialists, believing the LVMH Prize's network and contacts would help her build the brand further and reach its next stage of development.
Kartik Kumra's Kartik Research celebrates Indian craftsmanship, working with expert artisans across the country to create clothing imbued with a sense of humanity. His brand's uniqueness lies in its focus on the evolution of craft, positioning handicraft as luxury rather than mere preservation. Kumra explores the tension between ornamental craft and daily wear, aiming to give Indian craft parity within the global fashion ecosystem. His ultimate ambition is to build a truly global fashion house rooted in Indian craft. The LVMH Prize would provide essential business mentorship and funding to transition from an 'indie' brand to a legitimate business, enabling investment in direct channels, fulfillment, and store expansion.
Kin Yan Lam's brand collaborates with artisans in Hong Kong and southern China to integrate centuries-old textile techniques, such as natural dyeing and hand-embroidery, into modern, wearable garments. Lam's brand asserts that true luxury is not about price, but about honesty, time, and irreplaceable human touch. Her unique point of view is rooted in building a living archive, actively documenting and practicing endangered knowledge systems. Lam's ultimate ambition is to grow her brand into a 'forest,' cultivating an ecosystem around Guizhou's crafts and establishing a physical center for artisans and educational programs. The LVMH Prize would help transform her artisan network into a lasting institution, providing workshops, apprenticeship programs, and documentation efforts.
Zane Li's brand, Lii, explores the intersection of architectural, forward-thinking silhouettes and a practical wardrobe. She interprets bold shapes using tactile, sporty fabrics and vibrant colors, dissolving the traditional hierarchies between formalwear and sportswear. Li's unique perspective is defined by a conversation between clothing and other mediums like sound, film, and art, resulting in garments that transcend mere functionality. Her ambition is to create a brand with longevity, one that challenges notions of beauty and wearability while remaining relatable. Li believes the LVMH Prize would offer invaluable mentorship and interactions with industry leaders, providing the most rewarding aspect of the competition.
Manuela Alvarez's Maz is a multicultural fashion house and textile laboratory that operates at the intersection of fashion, textile art, and structural innovation. The brand creates sculptural, timeless garments through purposeful processes that ensure relevance and global resonance. Alvarez's unique point of view is characterized by designing high-contemporary fashion with aesthetic clarity, architectural knitwear, and hybrid textile surfaces, all informed by rigorous material research. Her garments are built on proportion, balance, and an understanding of the female body, resulting in protective and enduring silhouettes. Alvarez's ultimate ambition is to prove that a brand built at this intersection can achieve international prominence without compromising its origins or values, emphasizing growth in endurance and expanding its textile laboratory. The LVMH Prize would provide the necessary infrastructure, mentorship, and visibility to strengthen her brand's structure and accelerate international expansion.
Teerapat Phuangfueang and Cherry W. Rain-Phuanfueang's Nong Rak is a textile and design studio built as a space for their creative partnership. The brand is renowned for its unique knitwear and high-tactility garments, often crafted with complex colorways using vintage and artisan yarns. As self-taught designers who are also married and co-parenting, their brand functions as a continuous learning process, challenging systems and growing together. Nong Rak, being self-funded, is a family business where all pieces are intimately crafted. After opening their dream shop in Bangkok, their current goal is to build a larger studio and team to meet international demand. The LVMH Prize would dramatically alter their trajectory, providing opportunities for growth, mentorship, and expanded collaborations within Thailand's handicraft ecosystem.
Petra Fagerström's brand, a Swedish, London-based womenswear label, is built on textile innovations and the reinterpretation of traditional craft techniques, particularly through lenticular pleating. Her work explores contemporary womanhood, aiming to create a new way of being a woman through agency and glamour, while challenging purity culture and minimalistic ideals. Fagerström's unique practice is grounded in the idea that clothing can convey multiple truths simultaneously, developing textiles and silhouettes that physically transform. Her ambition is to establish a house recognized for advancing textile and constructional innovation within luxury fashion, creating a community of women connected to the brand's identity. The LVMH Prize would accelerate her brand's transition into a structured, scalable house, providing guidance on protecting innovation and refining the supply chain, ensuring that experimentation remains central to her growth.
Harry Pontefract's Ponte is a brand centered on memory, both personal and collective, creating pieces that are meant to be worn, collected, and exhibited. Operating at the intersection of art and fashion, Ponte produces unique pieces alongside ready-to-wear, utilizing found objects and materials. Pontefract's unique approach involves sourcing materials typically overlooked in fashion contexts and 're-composing' them to imbue new meaning. He combines traditional craftsmanship with innovative fabrications, such as hand-knitted steel yarn or custom-spun wool. His ultimate ambition is to build a comprehensive brand world, including a hybrid couture atelier and artist studio for objects, garments, and sculptures, and to explore cultural impact across various disciplines. The LVMH Prize would provide crucial financial support and a platform to pursue scarcity, purity of idea, and elevated craft, fostering further development.
Shinya Kozuka's Shinyakozuka posits that fashion extends beyond mere garments, encompassing sound, scent, objects, experiences, and people. The brand's core concept, 'Picturesque scenery,' involves creating immersive scenes and narratives where all these elements converge. Kozuka's unique design process begins with a written release, from which he creates a single drawing that he interprets into design, emphasizing silhouette and the space between fabric and body. He incorporates hand painting, embroidery, and other artisanal techniques, increasingly collaborating with skilled makers to elevate each element, akin to filmmaking. His ultimate ambition is to demonstrate that niche communities deserve recognition and a sense of belonging, which his brand aims to provide through various forms. The LVMH Prize would offer international recognition, network-building, and mentorship, facilitating new forms of fashion communication globally.
Kiichiro Asakawa's Ssstein is defined by a quiet, minimal, and dignified beauty, embodying a natural spirit with understated elegance. His design language is built on the intricate relationship between silhouette and material, with each piece developed through a precise dialogue between pattern, textile, and construction. Asakawa places central importance on textiles, developing original materials and carefully sourcing fabrics from Japan and Europe for their unique character. Color is approached with equal intention, studying its interaction with texture to ensure it is expressed through, rather than merely applied to, the fabric. His ultimate ambition is to build an enduring brand that transcends seasons and trends, creating garments with quiet strength and poised beauty. The LVMH Prize represents an extraordinary platform for growth and dialogue, offering invaluable opportunities to engage with industry experts and accelerate international development.
Daniel del Valle Fernandez's TheVxlley is a space for creative exploration and freedom, where he experiments and learns through every project. He likens it to a garden where he transforms observations into new forms and life. Fernandez's unique approach combines traditional craftsmanship, learned from his upbringing in a hands-on household, with contemporary design. He reinterprets old techniques to create a personal and experimental language, where each piece reflects a dialogue between materials, memory, and artistic expression. His work involves various materials like glass, ceramic, and wood, utilizing embroidery, weaving, and sculpting. His ultimate ambition is to grow TheVxlley as an artist, discovering new obsessions and exploring fresh ways to express himself, aiming for a new stage in fashion while respecting his creative rhythm. The LVMH Prize would enable him to experiment with new techniques and materials that were previously unaffordable, and he eagerly anticipates the year-long mentorship.
Tíscar Espadas's brand, Tíscar Espadas, based in Madrid, creates a fashion narrative that serves as a connecting axis for a broader and more diverse aesthetic language beyond clothing alone. Espadas, in collaboration with Kevin Kohler, ensures every garment is meticulously handcrafted with small workshops and skilled artisans. Their unique point of view combines meticulous handiwork with modern techniques, from knitwear to tailored denim, preserving traditional artisanal skills and supporting local communities. Each collection involves extensive research into materials, aesthetics, and techniques, forming a body of work that continuously evolves. Their ambition is not to become larger, but stronger, developing meaningful products, stories, and high-quality garments while maintaining control over the production chain. They aim to preserve the excitement within their designs, focusing on garments that carry meaning beyond a single moment.
Anil Padia's Yoshita 1967 is a craft-led fashion house deeply rooted in artisanal practice, community empowerment, and the preservation of savoir-faire. The brand uses fashion as a tool for cultural sovereignty, prioritizing dignity, authorship, and long-term collaboration. Padia's unique journey began with crochet, transforming this often-domestic technique into a luxury construction, exploring its structural potential and positioning it in dialogue with other high crafts. His designs are grounded in handiwork, material integrity, and time, with collections entirely handmade using core materials like cotton thread, glass mirror, and silver-plated bells. He works with a team of women artisans in Kenya, whom he has trained and nurtured. His ultimate ambition is to offer a complete product universe, from ready-to-wear to accessories, while remaining craft-driven. The LVMH Prize would facilitate deeper technical exchange, strengthen production infrastructure, and expand training systems for future craft communities.