In the late 1950s, the rugged northeastern coast of Sardinia was a remote and untouched expanse. A fierce storm brought 21-year-old Prince Karim Aga Khan to this isolated shore, where he discovered a breathtaking landscape of turquoise waters and dramatic cliffs. Over six decades later, the allure of this region remains undiminished. Initially, the area lacked basic amenities such as electricity, water, and roads. However, through the vision of Aga Khan, who insisted on preserving local architecture and natural elements, a 35-mile stretch known today as Costa Smeralda emerged. This exclusive destination has since become a playground for the rich and famous, attracting notable figures from around the world.
Prince Karim Aga Khan, a revered spiritual leader, stumbled upon the pristine shores of northeastern Sardinia during a tumultuous storm in the late 1950s. The young prince was captivated by the wild beauty of the coastline, declaring it a paradise. His admiration for the untouched landscape inspired him to embark on an ambitious project to develop the area while maintaining its natural integrity. Aga Khan insisted on using only indigenous materials like stone and wood, adhering to Mediterranean architectural styles that harmonized with the environment. The development, which began with no infrastructure, gradually transformed into a luxurious retreat known as Costa Smeralda.
Costa Smeralda’s transformation into a haven for the elite did not happen overnight. In the early days, the region was devoid of modern conveniences, but Aga Khan’s commitment to sustainability ensured that any development respected the land’s natural features. Today, the area is renowned for its understated elegance, featuring terracotta-tiled roofs and whitewashed buildings adorned with bougainvillea. At the heart of this exclusive destination lies Porto Cervo, a charming town that became a summer retreat for celebrities and affluent visitors. Its cobblestone streets come alive with designer boutiques, luxury yachts, and vibrant nightlife during the warmer months. The town’s architecture, reminiscent of Moorish influences, adds to its allure.
Porto Cervo stands out as the jewel of Costa Smeralda, offering an array of upscale dining and entertainment options. Visitors can indulge in sushi at Zuma, a rooftop restaurant with stunning views, or relax at Nikki Beach, a pop-up bar perfect for lounging. For those seeking local flavors, Frades-La Terrazza provides authentic Sardinian cuisine in a picturesque setting overlooking Cala di Volpe Bay. The winding mountain roads nearby have even made appearances in James Bond films. As night falls, Phi Beach offers a memorable experience with live DJ sets and mesmerizing sunsets, making it one of the most sought-after spots in Sardinia.
From its humble beginnings as a desolate shoreline to its current status as a luxurious getaway, Costa Smeralda has undergone a remarkable transformation. The vision of Prince Karim Aga Khan, combined with a dedication to preserving the natural environment, has created a unique destination that continues to enchant visitors. Today, the area remains a symbol of refined elegance and exclusivity, drawing in celebrities and discerning travelers who appreciate its blend of nature and sophistication.