Accor, a prominent global hospitality group, has recently introduced an exciting new initiative designed to empower and reward travel consultants worldwide. This program, known as the HERA Challenge, is a competitive endeavor exclusively available to members of HERA, Accor's dedicated loyalty and rewards platform for travel industry professionals. The core objective is to challenge these experts to elevate their skills and knowledge within the travel sector, providing them with a unique incentive for their efforts.

The grand prize for this prestigious competition is an unparalleled luxury travel experience to Colombia, a nation celebrated for its vibrant culture and stunning landscapes. Winners will be treated to a curated journey, spanning from March 9 to March 12, 2026, which includes stays at two of Colombia's most iconic and opulent establishments: the Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort. This exceptional reward not only highlights Accor's commitment to its partners but also offers a firsthand experience of the unparalleled luxury and service that defines the Sofitel brand within breathtaking Colombian settings.

This challenge embodies a spirit of growth and excellence within the travel advisory community. By fostering a competitive yet rewarding environment, Accor encourages continuous learning and superior performance among its HERA members. Such initiatives underscore the importance of professional development and the value placed on the expertise of travel advisors, ultimately contributing to more informed and enriched travel experiences for clients globally.